Riad Sierra

Riad Sierra is a small boutique property in the Marrakech medina and part of the Margo Hospitality network. The commercial problem is the same one every independent hotel has: guests find you on a booking platform, and the platform takes a cut of every stay.

So the site had to do two things. Look good enough to justify the room rate, and make booking direct the obvious choice.

Photography leads throughout, because in hospitality the images are the product. Room pages carry size, occupancy and character rather than a feature list. The offers tier by length of stay, each with a reason to book direct: free upgrade, welcome dinner, airport transfer.

• WordPress build with photography-led layouts
• Cloudbeds reservation engine integrated with an availability search on the homepage
• Individual room pages as a custom post type, each with its own detail and gallery
• Full English and French translation through WPML, matching the guest mix
• Tiered offers structure built to make direct booking beat the platforms
• Experience and concierge content giving guests a reason to stay on the site