Website Optimisation
Ignition Canine
A dog training website build, this one competing in a crowded local market. New site plus the search work to get it found ahead of larger operators.
- Industry
- Dog Training
- Platform
- WordPress + Elementor
Website Optimisation
Your Site Already Exists.
Make It Work Harder
For sites that already exist and are not pulling their weight. We audit speed, Core Web Vitals, mobile behaviour, and the path people take to your contact form, then fix what is costing you enquiries.
The Problem
A Rebuild Is Not Always the Answer
Plenty of sites do not need replacing. They need the three or four things quietly breaking them fixed.
An audit costs a fraction of a rebuild and tells you which of the two you actually need. Sometimes the honest answer is rebuild, and we will say so.
Slow on mobile
Most of your visitors are on a phone on a mediocre connection. A desktop score of 95 tells you almost nothing about their experience.
People leave before converting
If visitors arrive and do not enquire, the problem is usually the path, not the traffic.
Nobody is watching the data
Without tracking set up properly, you are guessing about which pages earn and which pages leak.
What You Get
What Optimisation Covers
01
Speed and Core Web Vitals
Images, scripts, fonts, caching, and server response worked through until the mobile numbers move.
02
Mobile experience review
Real-device testing of tap targets, forms, navigation, and the actual booking or enquiry path.
03
Conversion path analysis
Where people arrive, where they drop, and what stands between them and your contact form.
04
Technical health
Broken links, redirect chains, plugin conflicts, and the updates that never got applied.
05
Accessibility check
Contrast, keyboard navigation, and screen reader basics. Increasingly a legal question, not just a nice one.
06
Tracking setup
Analytics and conversion tracking configured properly so future decisions come from data.
How We Work
How Optimisation Runs
-
01
Audit
A full technical, speed, and conversion review, with findings ranked by impact against effort.
-
02
Priorities
A plain-language list of what to fix first and what to leave. Not everything is worth doing.
-
03
Fix
Changes made on staging, tested, and measured against the before numbers so the gain is provable.
-
04
Monitor
Ongoing checks so performance does not quietly slide back over the next six months.
Things People Ask Us
Straight answers to what we get asked most. If your question isn't here, ask us directly.
How do I know if I need this or a rebuild?
That is what the audit answers. If the foundation is sound, optimisation is far cheaper. If the site is a theme carrying forty plugins, we will tell you rebuilding costs less over two years.
What speed score should I expect?
We build to 90+ on mobile and aim for the same on optimisation work. Some platforms cap what is achievable, and we will tell you the ceiling before you commit. If you’re trying to diagnose the problem first, our guide to why WordPress websites get slow covers the most common causes we check.
Will this break my site?
No. Everything is done on a staging copy, tested, then deployed. You approve before anything goes live.
Do you work with Shopify, Wix, or Squarespace?
We audit any platform. How much we can fix depends on how much the platform lets us change, and we are upfront about that before you pay.
How long does it take?
An audit takes about a week. Implementation depends on what turns up, but most fixes ship within two to four weeks.