Web Design & Development, SEO, Website Optimisation
Ignition Canine
A dog training website build, this one competing in a crowded local market. New site plus the search work to get it found ahead of larger operators.
The Work
What We Did
Dog training is a competitive local search category. Plenty of trainers, similar promises, and buyers who compare three or four before booking. Ranking well is most of the battle, and the old site was not built to.
We built the site with the search work planned in from the start rather than added afterwards, so the page structure and the keyword targets were decided together.
- Full build on WordPress with performance treated as a design constraint
- Service pages written around what owners actually search for
- Technical SEO handled at build time: structure, headings, schema, internal links
- Local SEO and Google Business Profile work
- Mobile-first, since almost all enquiries in this category arrive on a phone