Web Design & Development
Ignition Canine
A second dog training rebuild, this one competing in a crowded local market. New site plus the search work to get it found ahead of larger operators.
Client
Ignition Canine
Service
Web Design & Development, SEO
Platform
WordPress + Elementor
The Work
What We Did
Dog training is a competitive local search category. Plenty of trainers, similar promises, and buyers who compare three or four before booking. Ranking well is most of the battle, and the old site was not built to.
We rebuilt the site with the search work planned in from the start rather than added afterwards, so the page structure and the keyword targets were decided together.
- Full rebuild on WordPress with performance treated as a design constraint
- Service pages written around what owners actually search for
- Technical SEO handled at build time: structure, headings, schema, internal links
- Local SEO and Google Business Profile work
- Mobile-first, since almost all enquiries in this category arrive on a phone