Branding & Graphic Design
Branding That Makes You Look Like the Obvious Choice
A logo is the smallest part of it. We build the identity system underneath, so everything you produce afterwards looks like it came from the same company.
The Problem
Inconsistency Reads as Amateur
Most small businesses do not have a branding problem so much as a consistency problem. A logo from one designer, a flyer from another, a website in different colours again.
Customers cannot articulate why it feels off. They just trust you a little less.
A logo with nothing behind it
One file and no rules means the next person to touch your brand guesses, and guesses differently.
Colours that fail in the real world
A palette picked on a bright screen often fails on print, on dark mode, or against accessibility standards.
No source files
If you cannot hand over an editable file, every future change costs you a redraw.
What You Get
What Branding Includes
Logo design
A primary mark plus the variations you will actually need: horizontal, stacked, icon only, single colour, and reversed for dark backgrounds.
Colour and type system
A palette tested for contrast and print, and a type pairing with defined sizes and weights so headings stay consistent.
Brand guidelines
A short, usable document covering spacing, misuse, and application. Short enough that people read it.
Print collateral
Business cards, signage, packaging, brochures, and anything else your business hands to a customer.
Digital and social assets
Profile images, cover art, post templates, and ad creative built from the same system.
Every source file
AI, SVG, PNG, and PDF, organised and handed over. Your brand belongs to you.
How We Work
How Branding Runs
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01
Discovery
Who you serve, how you want to be seen, and what your competitors look like so you do not blend into them.
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02
Direction
Two or three distinct routes, not twenty variations of one idea. You pick a direction before we refine.
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03
Refinement
The chosen route developed into a full system and tested at the sizes it will really be used at.
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04
Handover
Guidelines, every source file, and a walkthrough so whoever uses it next gets it right.
Things People Ask Us
Straight answers to what we get asked most. If your question isn't here, ask us directly.
How long does branding take?
A logo and core identity runs three to four weeks. A full system with print and digital collateral runs six to eight.
How many concepts do I get?
Two or three genuinely different directions. Twenty variations of the same idea is a way to look busy, not a way to reach a better answer.
Do I own the logo?
Yes, completely, including every source file. No licensing, no ongoing fee.
Can you refresh an existing brand?
Often the better option. If your mark carries recognition, we keep the equity and fix what is not working around it.
Do you design for print?
Yes. Business cards, signage, packaging, and vehicle livery, supplied print-ready with bleed and correct colour profiles. For local clients we quote in PKR: see branding and design in Gujranwala.