Web Design & Development
Dogs At Work
A Sydney dog trainer running on a dated site that buried her programs. We rebuilt around the enquiry and took on the local search work behind it.
Client
Dogs At Work
Service
Web Design & Development, SEO
Platform
WordPress + WooCommerce
The Work
What We Did
Dogs At Work teaches real-world obedience for owners who want a dog they can take anywhere. The training is hands-on and the results speak for themselves, but the old site did not show either. It read like a brochure and asked nothing of the visitor.
We rebuilt it around one action: get the enquiry. Program pages now explain who each course suits and what an owner walks away with, so people arrive at the form already knowing which one they want.
- Full rebuild on WordPress, replacing a dated theme
- Individual pages for each program rather than one combined services page
- Enquiry path surfaced on every page instead of buried in the menu
- Local SEO for dog training searches across Sydney
- Site structure and internal linking built so each program can rank on its own