Web Design & Development

Dogs At Work

A Sydney dog trainer running on a dated site that buried her programs. We rebuilt around the enquiry and took on the local search work behind it.

Client

Dogs At Work
Service
Web Design & Development, SEO
Platform
WordPress + WooCommerce

The Work

What We Did

Dogs At Work teaches real-world obedience for owners who want a dog they can take anywhere. The training is hands-on and the results speak for themselves, but the old site did not show either. It read like a brochure and asked nothing of the visitor.

We rebuilt it around one action: get the enquiry. Program pages now explain who each course suits and what an owner walks away with, so people arrive at the form already knowing which one they want.

  • Full rebuild on WordPress, replacing a dated theme
  • Individual pages for each program rather than one combined services page
  • Enquiry path surfaced on every page instead of buried in the menu
  • Local SEO for dog training searches across Sydney
  • Site structure and internal linking built so each program can rank on its own