Web Design & Development, SEO
SF Custom Chiro
A chiropractic clinic on a dated site where booking took too many clicks. Rebuilt around the appointment, with the booking action never more than one tap away.
The Work
What We Did
For a clinic, the website has one job. Someone in pain, usually on a phone, needs to understand what you treat and book an appointment without hunting for the button.
We rebuilt the site around that, and cut everything competing with it.
- Full rebuild on WordPress, replacing a dated site
- Booking surfaced in the header and repeated at the end of every page
- Treatment pages written for people describing symptoms, not for clinicians
- Mobile-first, since most clinic traffic arrives on a phone
- Local schema so the clinic reads correctly to search engines